TIDE POSTER [HELP]

The image of the woman, a very typical 1950's fashion style with a full face of makeup.
This was the trend, people like Veronica Lake, used to have this style. So this could have reflected what was popular in those times.

The posters are quite idealised. (Perfect) as it creates an aspirational vision for the audiences.

Hair pulled back shows readiness to do more practical work and so portrays women as more resourceful and physical; ready to do the difficult work going on.

SYMBOLIC CODE OF HEARTS

Women were expected to stay at home and be FULL TIME wives in the 1950's, so this is showing the stereotype of them loving cleaning ETC.

The image of her is large in size and so makes her seem like she is powerful.

Intertexual reference to a war time propaganda poster featuring Rosie The Riveter.

The Advert reflects Van Zoonens theory that women are shown as quite domestic.
It also challenges it too as it says that women are also quite sexualized but in this, they aren't.

The picture and comic strip add to it not being reality and quite fantasy, utopian.

All the women in the advertisements are white which suggest they might be more desirable than other ethnic groups.

Might reflect Paul Gilroy and Hooks theory.

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