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Showing posts from December, 2019

Representation of Feminism - 'Bad' Fragrance Advertisement and 'Formation'

"Feminism is the struggle to end sexist/patriarchal oppression", according to bell Hooks. i feel like formation is challenging patriarchal oppression due to the fact that the ubiquitous view is that males are at the top of the charts, both economically and socially, whilst females operate on the latter end. However, Beyonce is represented as powerful and dominant. She is the focused protagonist in the music video, grasping all the status and in one scene, she is surrounded by all male bodyguards; this shows her importance and that she must be protected at all costs. This is constructed by the men wearing all black suits; incredibly smart. Beyonce is also wearing quite professional clothing by just a little more exposed. The camera goes from left to right of the screen, highlighting all of the participants and showing the contrast in status between the males and Beyonce. Another things that subverts patriarchal oppression is a scene where Beyonce is lined up with all her